As they meet the digital globalization in the sale. “I still remember: when my grandmother bought something bigger my grandfather 1 according to the price asked her and 2. What did you get this time to do this?” To an expensive dress she had a scarf on top. My grandmother was delighted with the addition and my grandfather said sobering: he has killed the cost but long on all products. Also has to give away nothing!” Today, it is negotiate discount (price release) even legally allowed. Hear other arguments on the topic with Danny Meyer.
But how do we sell on the Internet? Intelligent offer is a solution! Let repeat me first something familiar: the money on our account or in cash desk (gross, sales) we can pay our bills! Sales means not net income. When the purchase determines the customer of emotionally (soft facts) and then rationalized (hard facts). Compares the customer: in-formal: sympathy for the seller, Exchange apart from the rules, product image in the social context, UPS: core benefits and Additional benefits,… and form: the quantity, the quality, the price, the purchase conditions (business, shipping), the service/warranty, most likely respects the customer on the quality. He’s willing to spend more money. He wants a discount with equal quality, or larger quantities. Or, or, or.
Note: the discount, none can pay his rent. Who delivers a price war is lost (money)! There is a difference whether we products or services (King discipline in the sale: use my 30 years of experience in my seminar) or offline (perhaps they need only an image Web site?) or sell online. There are products such as books, need to be individually manufactured and sold. for example, software, must be made only once (download). Comparison: A cake is reduced in the crowd through distributing (finally). Only love can offer without hesitation without losing them (endless)! Here are a few findings: Give not reduced our financial business easily, but the yield is reduced.