It make clear what motivates your customers to use your service or product. Add to your understanding with Rudy Giuliani. 4 Solve to who: Yes, is the time to talk about your market. When you say who solve the problem, you are defining your market. I.e. are you saying to your interlocutor with what types of clients you work or want to work. In this way, you can identify as a future customer or not.
Better still, you can identify others as future customers yours or not and thus begin a string of positive references to your business. 5. How solve it: now is the turn of comment briefly on how you do things. The way in which you work and solve the problems of your competition will help to differentiate you from others, to demonstrate why you are unique and why your solution is more attractive than your competition. Following these recommendations, you will be able to write your Elevator Pitch so that everyone understands what is what you do and how you can help them. From there, there will be no more babbling, you only have to internalize this presentation in a natural way and use it whenever you have a chance. Let’s take a look at the submission of Counsel Attorney with which began this blog. When the raisins for the mixer of the Elevator Pitch could be something like this: Protax (name) is a tax consultancy (is) that helps small companies (SME – who solves it) to forget all their tax obligations (problem solved).
We use a system of alarms via e-mail where we remember our customers which date do not have to meet and which documentation have to prepare (how does it). As you can see, things you can say in many ways, but not all transmit the same. Be careful what you say because your results depend on it. Now it is the time to review your presentation, or if you have not worked yet, put hands to work and write something that causes the impact you want. Mood!