The new mood barometer in the net realized an ambitious attempt to capture the global mood about the Twitter API with the portal undertakes the beeNetworks GmbH moodtweety.com. The well-known communication service Twitter is used. The concept of moodtweety.com first the main: Moodtweety.com carries out no opinion polls and also no market research. The user submits his current mood simply by he assigns a numeric value between-10 and + 10 to you. “Can vote the user either directly on the portal or also by the fact that he a Twitter message the addition #mt x” adds to x for the corresponding numerical value is, for example, #mt 7 “pretty bad mood. A global average as well as an evaluation by countries and regions are published.
Not asked for a justification for the current mood. However a short text can be added to option, which is visible in the timeline on Twitter. These texts allow it, for example, through a statistical analysis of included keywords, to determine possible causes of general mood change. What statements allow these data? Given the nature of the data collection, it goes without saying that only statistical statements are possible. Whether the mood of each participant, for example, because of dismal news, or because of an upcoming dental appointment is clouded, can usually not be determined.
In sufficiently large participation particularly abrupt changes of mood values allow interesting conclusions. In this case, random events in the private sphere of the participants through the education of average are statistically no longer affect the outcome of many voting results. A knowledge which uses the classic opinion research for a long time. Already by survey of approximately 1000 representative selected people an opinion of the German population can be very reliable because of special factors, to determine the in the Individual cases affect the forming of opinion, is in the median largely cancel each other. Therefore a mood elevated by moodtweety.com would have for example interesting conclusions allowed last year, how the general mood as a result of the global financial crisis has changed and in which countries these changes have clearly failed. Moodtweety added the public opinion research Moodtweety no alternative to the conventional opinion research represents, but a complement. Sufficiently large participation determined mood images can provide a valuable service the pollsters in controlling your results. Many topics can be by means of classical public opinion research insufficiently examined, since the answers of the interviewees are influenced by a social expectation. For example, consider the terrible natural disaster in Haiti. The perception of this catastrophe in non-affected countries such as Germany’s run hardly any serious measure. On targeted Questions will answer almost 100 percent of respondents that they were of course very concerned. They do not say the truth, because the vast majority of respondents are very much affected at the moment in which they specifically addressed on the suffering of these people. It remains unclear to what extent the individual respondents had felt actually affected, without to have been asked about. Also known as unsolvable problem of public opinion polls: How important is a topic people, if nobody ask, how important it is? A mood elevated without specific reason can help answer such questions in the statistical sense, without however to allow conclusions on the individual respondents. written by Sebastian Constapel from Schortens