Poster campaign to WERDER moves – for life from Bremen immediately visible, June 2012. Since the end of this week, a striking motif adorns the advertising space in the Bremen metropolitan area: a soccer ball on the Green and white the outlines of the continents to recognize are on hold different skin colors. The lettering also announced moves Werder. More than 90 minutes”. Students of the University of Bremen Bremen, WERDER moved this motif in a seminar for the CSR brand of SV Werder for life who developed. The participants under the guidance of guest lecturer Rudiger Storim, Managing Director of Stroer German cities media GmbH, and the holder of the endowed chair of general management, Professor Christoph Burmann, dealt with the basics of outdoor advertising. The result of their work can be seen until the end of next week on the Stroer billboards in Bremen. The deployment of numerous advertising space throughout the Bremer city was made possible by Stroer German cities media GmbH.
Professional air and win multipliers so Rudiger Storim summarizes the goals of the project seminar at the University of Bremen. The students work under realistic economic conditions for genuine customers. “Participating organizations benefit not only from a marketing campaign, but received something invaluable: young, dedicated multipliers”, explains Storim. Since 2008, the Stroer CEO performs his project seminar at German universities. At the University of Bremen, the seminar takes place already for the third time.
In the foundations of the so-called out-of-home media image communication, color psychology, and forms of outdoor advertising students at the Chair worked a first theoretically innovative brand management. The practice began as the customer in the game came. Bernd Samuel, Manager of the Stroer subsidiary Bremen, was the SV Werder Bremen to chose from. The Green-whites deal with their CSR brand also to issues away from the Professional football. For the students, the Club is an interesting customer and we can support our long-standing partner of Werder in this way in his social commitment”, Sun man justified the decision. The briefing of the students took over Anne-Katrin running man, Director of CSR management of the SV Werder Bremen. She explained structure and objectives of the corporate social responsibility concept WERDER moved. “It is for us important that both the population and associations, institutions and companies through the posters know that we committed, socially about the football”, says the head of the Department. To cope with this task, the participants are divided into five student advertising agencies. Within a few weeks, she worked on poster designs and developed ideas for cross-media advertisements such as swing cards in trams or banners on Web sites. Early June the students presented their ideas Werder President Klaus-Dieter Fischer, the marketing of the Association and the Employees of CSR management in a pitch before. Klaus Filbry, Managing Director marketing, management and Finance of the Bundesliga, was surprised. We were very impressed by the professional presentations. Students have extensively analyzed our previous communication, adapted and excellent transfer to their designs”, Filbry summed up. Accordingly difficult it was to decide the Werder representatives for a draft. It was ultimately decisive that the subject intelligently merges various embassies and moves for life global topic presented as WERDER. The poster of the winner agency hangs until July 7 at the Bremen metropolitan area. Through the survey of passers-by, the students want to win information on the success of the campaign. In the coming weeks they derive further marketing recommendations, the they the SV Werder Bremen will present on July 17 during a press conference.