As their lawyer, he represents Customer concerns with passion – and infects everyone in the company to do the same. Because the only ones that ensure the survival of a company in the long term, are its customers. The success factors of a loyalty-focused corporate governance In loyalty marketing involves a continuous, never-ending process. There are no panaceas. Isolated Aktionchen fizzle. Restaurateur has much to offer in this field. And with a hastily applied customer Rentention, fleeing customers to stop program, which is intended, it is by no means done. Who looking for the large stepping stones, which I can recommend the following milestones’: understand how does loyalty in the corporate culture employees weave loyalty as customers happy makers empower customers as co-designers and fellow decision makers involving loyalty, cherish, maintain and reward fan customers as promoters and free seller win loyalty leadership to the strategic goal of explain.
In particular, involves a sum of details, properly put together, like a jigsaw puzzle, finally a produce large ensemble called loyalty. The task, step by step to develop his own unmistakable handwriting in terms of loyalty is to each company. And in the Interior, then on the outside. The loyalty leadership target as loyalty leaders such companies called, who achieve the highest customer loyalty in their industry. Loyalty in the corporate culture, the corporate strategy and the mission statement is firmly established with them. Frederik F. Imperial hero, international pioneer of loyalty marketing, has found in his research that loyalty leaders (leader of loyalty) grow on average more than twice as fast as the average of the market. How to become the leader of loyalty? By you following non-negotiable ‘ adopt meta rule: never at the expense of more profitable, loyal customers! Loyalty leaders live loyalty credible according to inside and outside, so their employees, partners, suppliers and of course their customers over. Their brands create a high brand loyalty.